created and realised by tisch13

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In 2017, Caterpillar has been launching the company's most important product launch in 25 years. A spectacular world premiere created by tisch13 was therefore intended to achieve the greatest possible "buzz" in various target groups (internals, VIPs, dealers, press).

The idea for the "Night of the Challenger" reinterpreted the Caterpillar training center in Malaga and staged the innovative product generation in its "natural" environment. For this purpose, the "outdoor sandbox" used for training purposes and product demos was transformed into a surprising spatial and media experience through a multimedia spectacle: The open-air performance occupied an area of over 4,500 sqm on a total surface of 100m wide and 45m deep with projection mapping from 14 high-performance projectors in a high-resolution 5k media production.

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