created and realised by Expolab

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One of Expolab's main clients was the BMW brand, for which we were able to stage numerous press conferences, press and employee events, trade fair appearances, showcases and roadshow formats. One of the highlights was the groundbreaking MODERN SPIRITS campaign, which we were responsible for as lead agency in 2009 in the course of the market launch of the BMW 5 Series GT. 

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